Like most conferences in the last year, CES took place virtually.  In case you missed the Consumer Electronics Show, here are some top trends from 2021 and how you can translate these to your next promo.  

Covid Technology

Given the way the world changed in 2020, it is not surprising that one of the top categories this year was “Covid Tech.”  Leading the charge in this category was Razer’s Project Hazel with what they are dubbing “The world’s smartest mask.”  Though the project is still in the conceptual stages, some of the features will include an N95 grade respirator, a transparent design, interior lighting, and a built-in microphone and amplifier to make communication easier.  The batteries for the powered filter discs will be rechargeable via a combination wireless charger and UV light disinfectant.  Let’s not forget the one feature no Razer product would be complete without…the RGB lighting.  According to the Razer website, “For extra user entertainment and style, wearers can activate two customizable Razer Chroma RGB lighting zones offering 16.8 million colors and a suite of dynamic lighting effects.”

Other notable Covid Tech from the show includes UV light sanitizers, personal air purifiers, Bluetooth masks, earbuds and microphones, and smart doorbells with built-in thermometers.  

While some of this tech may not be on the market quite yet, we do have some options for Covid Tech that are available now including thermal scanning devices, UV and other sanitizing technology, and products made with antimicrobial properties.

Home Entrainment

With Covid-19 making it increasingly difficult to go to a movie theater in 2020 and many theaters going bankrupt or closing their doors, upgrading home entrainment systems will continue to be a major trend in 2021.  

As expected, home sound including upgraded sounders, subwoofers, and headphones, and earbuds were a big trend this year.  Notably, Samsung’s newly released Galaxy Buds Pros were an Innovation Award Honoree.  Another huge category was TVs, with 4k and 8k TVs from Samsung, LC, Sony, and TCL at the top of the list.

Your next promo can reflect the current Home Entertainment trends with options that can fit into any budget.  In this category, we offer everything from budget-friendly earbuds to Bose soundbars and subwoofers that have smart home technology.  

Rise of the Robots

From UV cleaning robots in grocery stores to package delivering drones, robots were an integral part of CES.  Amazon seems to be paving the way with both UV Cleaning Robots in its locations and its Amazon Scout anonymous delivery system rolling out (literally) in more locations.  Not far behind are UPS and CVS who are using Matternets M2 drones to deliver medication. 

However, the new trend that seems to be gaining traction this year is robots for the home from Samsung.  They are giving the robot vacuum and upgrade with the Jet Bot. Not only does it have object recognition and cameras, making it a next-level vacuum, but it also allows you to check in on your pet by providing owners away from home barking alerts and the ability to see their pet on its cameras.  They are also upgrading the smart assistant with Bot Handy. A smart assistant that can move around and has a “hand” to grasp and move objects.  Concept videos show it loading a dishwasher and setting the table! 

While these won’t be making feasible promos for some time to come, you can still make robots the theme of your next promo.  Check out our fun Robot Promos that will take your next project to Uncanny Valley.  

Whatever technology trend you want to capture in your next promo, ABC can help.  Check out the links in this article or reach out to us today to help you find the perfect promo.