Fashion Week 2021 was just a couple of weeks ago.  We have spotted some top trends that make an awesome transition into promotional products. 

Pastels:  Show your audience that your company is on trend with fashion-forward pastel apparel.   Choose a cropped or traditional hoodie that will make for a colorful transition into spring and keep you warm on cool summer nights.  For a more daring and fashion-forward look, go for a flowy tank or muscle tee.  You can also keep it classic with a traditional t-shirt or cap in pastel hues.  We offer retail-inspired pastel collections from Bella + Canvas, Next Level, L.A.T. and classic from Hanes and Gildan to name a few. 

Transitioning Pastels to Promo:

• Send your employees working from home different pastel-colored shirts to brighten their day and company-wide zoom meetings.  Using specific colors for different teams or departments can create a sense of unity. 
• A great way to create some positive social media buzz is to align with a cause and have employees or volunteers post photos of themselves doing something positive to give back using your hashtag!  The pop of color in their photos makes your logo stand out. 

Outerwear: With meetings and gatherings continuing to happen outdoors, it's going to be what is on the outside that counts.  Chose a warm and stylish outdoor style to always have your brand on display.  From cost-effective house bands to name brands like The North Face, UnderArmour, Nike, Spyder, Eddie Bauer, and more, we have something to fit every style and budget. 

Outerwear Possibilities:

• With curbside pickup, delivery, and outdoor seating on the menu for 2021, lightweight outerwear with SPF or wind protection will keep your employees comfortable and looking great. 
• If your sales team is conducting client meetings via zoom, send them a variety of they can mix and match.  They may be working from home, but your company can still be front and center on a comfy fleece quarter-zip or sweater.

Black Masks: 2021 may not give us many opportunities to sport that little black dress, but you can still make a statement with a little black mask.  Due to the growing demand for masks that fit a wide variety of activities and, there are now more options than ever to choose from. From basic and comfortable to brand name and designer, we have you covered.

Masked Opportunities: 

• For companies that are not doing leave-behinds or bringing swag to meetings right now, masks offer a mailable follow-up to phone or video meetings. 
• Masks have become part of the uniform for essential businesses.  Company masks ensure that your employees’ are conveying a message and presenting an image that aligns with your company goals. 

Yellow Bags: A nice bright statement bag can also be versatile and practical.  With a bright yellow (Illuminating PMS 13-0647) as one of the Pantone colors of the year, a yellow bag is sure to be a hit. Pair it with your logo in the other color of the year, Ultimate Gray (PMS 17-5104)  We have a variety of styles to fit any budget. 

This Promo is in the Bag:

• Make your takeout stand out with reusable insulated bags that keep your food warm or cold and your brand on display. 
• After months away from the office, a nice cheerful bag packed with a refill of all the tools your employees need to work from home will be a welcome surprise. A style with a zipper or cinch closure will help them keep their work from home items secure in one place.